Sale of Viva Frida ? Brand, concept store and e-commerce established for over 16 years in Lausanne

Key points
- Over 16 years of activity
- Recognized brand in French-speaking Switzerland
- Loyal and recurring customer base
- Proven economic model
- Mature and performing digital ecosystem
- Profitable company (EBITDA: 12 to 15 %)
- Particularly attractive rent: CHF 1'641.- / month (including charges)
- Secure commercial lease until 2031
- Strategic location in the hypercenter of Lausanne

Viva Frida is an independent, solidly established brand in the heart of Lausanne, offering an exclusive selection of jewelry, clothing, bags and accessories from carefully selected designers.

Thanks to its strong identity, its differentiating positioning and its loyal customer base, the company has established itself as a reference for lifestyle shopping in French-speaking Switzerland, attracting both local and tourist customers.

The company enjoys strong regional notoriety, a loyal customer base and an omnichannel model combining physical and e-commerce retail.

The acquisition includes the company, the brand, the physical point of sale as well as the entire digital and marketing ecosystem.

BOUTIQUE
- Privileged location in the sought-after Marterey district
- Particularly attractive rent for the city center: CHF 1'641.- per month (including charges)
- Secure commercial lease until 2031
- Sales area of 64 m²
- Double window display offering excellent visibility
- Back office and private toilet
- Large storage space in the basement with high ceilings
- Outdoor parking space (additional)

BRAND, COMMUNITY & DIGITAL ECOSYSTEM
Beyond its retail activity, Viva Frida has a performing digital infrastructure developed over the years.

The acquisition includes, among other things:

- Optimized Shopify e-commerce site (UX, SEO and performance)
- Domain name and web infrastructure
- Qualified customer database
- CRM marketing and Klaviyo automations
- Complete history of email marketing campaigns
- Meta Business Manager accounts (Facebook & Instagram)
- Audiences built up over the years
- History of Meta Ads campaigns and performance data
- Engaged community on social networks
- Library of content (photos, videos and visuals)
- Graphic identity and brand image
- Structured and optimized product catalog
- Product sheets and SEO content
- Historical analytics data (Shopify, GA4, Meta)
- Marketing processes and automations
- Online reputation and customer reviews
- Network of suppliers and established business relationships

DEVELOPMENT POTENTIAL
The company still has many growth levers, particularly through the development of e-commerce, the expansion of the customer base outside French-speaking Switzerland, the optimization of digital marketing actions or the integration of new brands and collections.

AN IDEAL OPPORTUNITY FOR
- An entrepreneur wishing to take over a turnkey business
- A brand or designer wanting to combine a physical point of sale and a performing digital channel
- An investor wishing to develop an already established brand
- A retailer wanting to immediately benefit from an existing customer base, strong regional notoriety and a mature digital ecosystem

Accompaniment of the successor possible during a transition period to ensure an optimal transfer of activities.

Rare opportunity to acquire an independent, profitable and immediately operational brand in one of the best locations in the center of Lausanne.

Complete presentation file, detailed financial information and sale price available on request.